They’re starting by poisoning the well of the Boys & Girls Clubs of America, the most popular replacement for fathers in the United States.
Separating the Men from the Boys: Gillette® Campaign Inspires Men to Re-Examine What It Means to Be Their Best
Gillette Press Release dated 14 January 2019
BOSTON–(BUSINESS WIRE)–Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette (NYSE: PG) is taking a fresh look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know there’s work to be done – together.
“Gillette believes in the best in men,” said Gary Coombe, president, P&G Global Grooming. “By holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.”
They intend to blame men for the behavior of other men. That’s a classical conditioning behavior, most commonly association with basic training. It promotes a collectivist attitude. That’s great for both fighting as a unit and thinking as an NPC.
Today, Gillette is introducing a new marketing campaign and charitable program dedicated to celebrating the stories of men making a positive impact, and to inspire others in the process. The program-leading short film , entitled We Believe, begins with a compilation of actions commonly associated with “toxic masculinity.”
That’s the infamous two-minute commercial. Apparently, it’s actually a kickoff short movie for a new campaign on goodthink male behavior, not a standalone derp.
More importantly, it then showcases examples of how men can take actions large and small to create meaningful change for themselves, their loved ones, their peers and set the right example for the next generation of men. Because it’s only by challenging ourselves to do more that we get closer to our best.
In addition to debuting the short film, Gillette is taking action by committing to donating $1 million per year for the next three years to non-profit organizations executing programs in the United States designed to help men of all ages achieve their personal “best.”
Through this commitment, we want to both deliver and inspire more:
RESPECT – Demonstrating respect and fostering inclusivity for all, including genders, races, religions and orientations.
The perverts, Muzzies and child molesters demand the respect of cis-men.
ACCOUNTABILITY – Ending phrases like “Boys Will Be Boys” and eliminating the justification of bad behavior.
Fixed notions of masculine behavior will be thrown out as a matter of first principles.
ROLE MODELING – Inspiring men to help create a new standard for boys to admire. We want boys to see and admire traits like honesty, integrity, hard work, empathy and respect – words that people across the U.S. use when describing what a great man looks like.
They will start by corrupting our children.
“In our last decade of work on the theory of masculinity in modern America, we’ve sought to understand both the internal and external forces that shape men’s attitudes, beliefs and actions,” said Drs. William Seymour, Ramel Smith, and Hector Torres of the Building a Better Man Project. “We’re honored to partner with Gillette as they seek to champion causes that can make a positive impact on men and boys.”
Guess what, all three founders of the BBM Project are American Psychological Association members. Let’s segue to the APA’s coverage of them:
According to the trio, all members of APA’s Div. 51 (Society for the Psychological Study of Men and Masculinity), American society socializes boys and men to conform to a definition of masculinity that emphasized toughness, stoicism, acquisitiveness and self-reliance. And that, they say, leads to aggressive, emotionally stunted male who harm not just themselves but their children, partners and entire communities.
You know what causes emotionally stunted boys? The death of marriage that has been so complete that these fools now use the term “partners” instead of “wives”.
To address these issues, the trio has launched an awareness campaign plus a pilot program that brings middle school and high school-aged boys of different ethnicities together in eight weeks of facilitated discussions. Their goal?
To teach boys and men to keep that’s positive about traditional masculinity while jettisoning what’s bad.
Yep, mind control. Bad for who, one wonders? Who feels threatened by men being the family breadwinner and thinking for himself instead of what community guidelines specify?
Eventually, [the psychologists] also hope to include girls and women in the conversation. “We want to start the conversation men to men,” says Torres. “At a certain point, we’ll have to integrate more females into the conversation so that they can help us with their insights and understanding.”
That answers my question perfectly. Behold the wet dream of female territory marking!
In the meantime, Stephanie A. Shields, PhD, president of APA’s Div. 35 (Society for the Psychology of Women) thinks the group should rethink what it means to be a woman as well as what it means to be a man.
“As they guide men to understand the positive side of power and assertiveness, it will be important to help men understand that women, too, can be powerful,” says Shields, a professor of psychology and women’s studies at the Pennsylvania State University. “Instead of seeing strong women as a threat to masculinity, the new masculine identity will accept and work with strong and powerful women in constructive ways.”
The American Psychological Association has become a SOURCE of psychological dysfunction. Back to the main article,
Our first partner in this effort is The Boys & Girls Clubs of America. Positive experiences at Boys & Girls Clubs provide young men with the important social and emotional skills they need to communicate effectively, to work with others, and develop coping mechanisms in order to face challenging situations. These skills are critical in everyday life and to the success of young people. With more than 4,300 Clubs across the country, Boys & Girls Clubs’ singular mission is to ensure that youth in America have the opportunities that set them up for success so that they graduate on-time with a plan for their futures, where they live healthy lifestyles and give back to their communities.
This isn’t the first time the Boys & Girls Clubs organization has been tapped for social engineering. Per Wikipedia, Disney donated $1M of Black Panther profits to the BGC for encouraging girls towards STEM. That’s as sadistic towards girls as teaching boys to be enablers of Strong&Independent women.
It’s the Garden of Eden as public policy. Eve MUST take charge of society. Adam MUST pander to Eve’s feral instincts, in rebellion to his own biology and his God-given place in Creation.
“As the world’s largest marketer to men, we knew that joining the dialogue on ‘Modern Manhood’ would mean changing how we think about and portray men at every turn,” said Gary Coombe, president, P&G Global Grooming. “As a starting point, and effective immediately, Gillette will review all public-facing content against a set of defined standards meant to ensure we fully reflect the ideals of Respect, Accountability and Role Modeling in the ads we run, the images we publish to social media, the words we choose, and more. For us, the decision to publicly assert our beliefs while celebrating men who are doing things right was an easy choice that makes a difference.”
Methinks the Sales Justice Fairy will be visiting Gillette before he can finish up with Dick’s Sporting Goods. *checks* Hmm, grooming products are already down 5% in Q4 2018 per Proctor & Gamble’s latest report to investors. This was not the way to save that product line.
WHAT DOES THE BEST LOOK LIKE
In preparation for this initiative, Gillette conducted a national study* of U.S. men and women to understand how they would define the attributes of a man “at his best.” The results emphasize the outsized importance of “soft” skills in today’s modern man – and most particularly the application of those skills to the role of fatherhood.
First they swore to reinvent masculinity, then they held a poll to figure out what masculinity is. I can’t unpackage all the wrongness in that.
The four traits that define a “great man” for the majority of respondents, regardless of gender, are:
Moral integrity (51%),
Respectful to others (41%).
Men and women universally agree that being a good father is one of the most important things a great man does (95%).
Great men impregnate women! *Chad smirks* Yes, thank you Chad. Ahem. Great men raise womens’ babies!
Other positive actions for “great men” include: Setting a good example for others (96% agree),
It’s okay for women to not set a good example for others? That explains so much!
Stepping in and taking action when he sees someone in need (95% find this important).
STEM Barbie needs help doing her job!
As Gillette and our partners work together in the development of national programs that will inspire positive actions in men everywhere, we encourage you to visit to TheBestMenCanBe.org and @Gillette social channels for information on getting involved, and to share your stories. Because in taking actions both big and small together, we can collectively live up to what it really means to be The Best A Man Can Get.
Now that fathers have been removed from families and organizations like the Boys & Girls Clubs are the new guardians of healthy child development, false “mental health experts” are stepping up with Converged corporate funding to ensure that even the memory of fatherhood is lost to humanity forever.