Burning the Snowflake Test

Hat tip to Earl on https://v5k2c2.com/2018/10/24/pastor-dowell-tells-it-straight/

A CEO named Kyle Reyes decided to assemble a hiring test to screen out time-wasting, emo snowflakes without asking any legally prohibited questions. It’s been making the rounds for over a year, apparently.


By Kyle S. Reyes, 27 March 2017

Wow.  Apparently this Snowflake Test was quite the talk of America.

I’m not going to lie … it’s been an exhausting – yet incredible – media tour.  I’ve been blessed to be on Fox and Friends four times, The Kennedy Show, Varney and Co., Risk and Reward, and more than 100 radio programs.

Why so much excitement over it?

A marketing company’s CEO wonders why people are excited about him? Isn’t that his job? My bullshit detector just tripped.

“I’ve been blessed” is a phrase I only hear from charismatic Christians, New Agers and witches.

I like to think it’s because patriotic Americans are sick and tired of the sniveling, whining, entitled brats who believe that everything should be handed to them on a silver platter.

And of course that line right there is going to trigger many of them, sending them crawling out of their safe spaces with lines like “we are snowflakes but snowflakes make blizzards!” and “you’re such a sexist, racist, homophobic bigot that I’m going to burn down your business.”

I’ve spent my entire life in urban California during its Queering/Convergence and I’ve never seen or heard anything like what he’s talking about.

Unfortunately for you tender souls, I’ve now had hundreds of companies reach out to me with overwhelming support and encouragement … letting me know that they too will be implementing similar tests to take out the trash before it starts stinking up their business.

Looks like summer is coming, snowflakes.

Instead of accepting a dime for the test … I’m going to go ahead and share it now with all of America.

On that note, it’s archived here with its author’s permission:

The Snowflake Test

  1. Outside of standard benefits, what benefits should a company offer employees?
  2. What should the national minimum wage be?
  3. How many sick days should be given to employees?
  4. How often should employees get raises?
  5. How do you feel about guns?
  6. What are your feelings about employees or clients carrying guns?
  7. What are your feelings about safe spaces in challenging work environments?
  8. In a creative environment like The Silent Partner Marketing, what do you envision work attire looking like?
  9. Should “trigger warnings” be issued before we release content for clients or the company that might be considered “controversial”?
  10. How do you feel about police?
  11. If you owned the company and were to find out that a client is operating unethically but was a high paying client…how would you handle it?
  12. When was the last time you cried and why?
  13. You arrive at an event for work and there’s a major celebrity you’ve always wanted to meet. What happens next?
  14. What’s your favorite kind of adult beverage?
  15. What’s the best way to communicate with clients?
  16. What’s your favorite thing to do in your free time?
  17. What are your thoughts on the current college environment as it pertains to a future workforce?
  18. What’s your typical breakfast?
  19. What’s your favorite drink when you go to a coffeehouse?
  20. How do you handle bullies?
  21. How do you handle it when your ideas are shot down?
  22. What do you do if a coworker comes to the table with an idea and it sucks?
  23. What does the first amendment mean to you?
  24. What does faith mean to you?
  25. Who is your role model and why?
  26. “You’re in Starbucks with two friends. Someone runs in and says someone is coming in with a gun in 15 seconds to shoot patrons. They offer you a gun. Do you take it? What do you do next?”
  27. What does America mean to you?
  28. You see someone stepping on an American flag. What do you do?
  29. What does “privilege” mean to you?
  30. What’s more important? Book smarts or street smarts? Why?

As a prospective employer, I’m not impressed with the list. The best way to snowflake-guard is simply to hire for the dirty ditch-digging jobs and then promote internally. Men will either wake up or check out. Barbie will quit the first time she breaks a nail. Not hiring college grads for work not needing college education is also a good step. No questionnaire needed.

In fact, I accuse the list of being Boomer bait. It’s not offered in good faith. Questions #1-4 are mooted by future contract negotiations; bringing them up as screening questions is how one screens out strong negotiators who know to not commit themselves so early in the hiring process. Questions about guns & politics don’t screen out liberals; I have pictures of Antifa training camps to prove it. And some of these are outright childish, such as #11, #12, #20 and #28. I hope everybody’s answer to #26 was get the heck outta there instead of ambushing a random stranger because another random stranger told them to.

A third of the questions are already common, a third are of “Are you an emotionally unstable individual?” quality and a third are the sort of thing Tradcon Republicans tell themselves to get their dicks up enough for birthday sex. Suffice to say, the practical result of armed patriots’ fearless courage against evil is that yours truly can now use the ladies’ room at Burger King. I got no time for this kind of pretention and the fact that it’s gotten Kyle a free year on the conservative talk circuit tells me he really is a damn fine marketeer… but not a good hiring manager. Kyle is a fraud.

‘Snowflake Test’ weeds out ‘whiny, needy, entitled little ...

Uncle Turtleboy Talks Hogg, Facebook, Guns With Kyle Reyes ...

CEO Kyle Reyes. Quite a change from the previous granite-face of Ret. Gen. McChrystal. He has the cutting eyelid on the right side of his face. Winged, rounded eyebrows like his–heavy on the inside, lightening on the outside–are “visionary” eyebrows, indicating a preference for beginning tasks rather than completing them. The reverse, “managerial” eyebrows thick at the outside and thin on the inside, indicate completing tasks over starting them… a good implementer, or manager, of a higher-up’s ideas.

He has a tribalist’s wide nostrils and no intelligence or determination lines on his face. (No intelligence lines means bad at complex topics, not a lack of wisdom or cunning. A quadlingual professional interpreter might have no intelligence (horizontal, parallel) lines on the forehead.) In the second picture, what straight man still wears a pink shirt? No chance his wardrobe is uninformed.

That half-beard screams lumbersexual but Reyes wears it better than most, so it’s a very deliberate attempt to display masculinity without actually having masculinity.

So, Reyes is a planner with poor followthrough, an emo dude projecting masculine confidence and a Machiavelli in the ways he interacts with the outside world.

Reyes is a confidence artist trolling his own customers with this Snowflake Test. He probably only made it publicly available because the scam’s profitability was dying off and now he’s off to some other get-rich-quick scheme. Marketing is a good fit for the con artist, where ego and show are more important than measurable performance.


8 thoughts on “Burning the Snowflake Test

  1. ‘Reyes is a confidence artist trolling his own customers with this Snowflake Test.’

    That’s a good way to put it.

    In fact I’ve seen some people in the sphere and on Twitter do that same type of marketing.

    Liked by 1 person

  2. I hope everybody’s answer to #26 was get the heck outta there instead of ambushing a random stranger because another random stranger told them to.

    I’m travelling home tomorrow .. but on the trip up (on thursday morning) I quized my group about these questions .. especially this question (re: #26) ..

    “You’re in Starbucks with two friends. Someone runs in and says someone is coming in with a gun in 15 seconds to shoot patrons. They offer you a gun. Do you take it? What do you do next?”

    As a guy who trains for active shooters .. as a .. trainer .. trainee .. expert .. always learning student .. etc ..

    NO ONE (in my group) .. not one got this one right.

    Every single one of them agreed to take the gun and to engage the (patron) person entering the store.

    VERY SAD .. these are smart people .. but none are true gun people. ALL are ex-veterans and really aren’t into guns or training for such events. I bet none of them have actively shot since the military.

    When I explained that they just .. possibly .. took out an under-cover cop or agent or citizen chasing a bad guy .. their jaw dropped. All while the bad guy ran away. Leaving you as a the new target of interest.

    I went thru number of different scenerios of this nature with them we pratice / drill on with students (of active shooter / Force-on-Force training).

    The correct answer was run out the “emergency exit” and NOT to get into a gun fight .. especially someone-else’s gun fight.

    Don’t worry .. they’re so blue-pill they screwed up the rest of the test too.

    Sad .. I was disappointed in them.

    Your way is how I’d do it (re: a better than snowflake test). Hire for men into nasty dirty jobs that promote within to better positions. Only hire a college grad if absolutley necessary.


  3. #26 actually happened to me in real life, when I was working in the utilities industry in gang territory Los Angeles, along the sidewalk in a residential neighborhood. There was yelling behind me. I turned around and two men were chasing a third man running towards me and yelling in Spanish at him. The one guy had a frightened look, one of the two chasers was a pudgy older guy like a foreman and the third was a shirtless gymbro in tats still carrying a power drill.

    I made the split-second decision to not stop the guy and thank God I did. He ran around the block corner and the two chasers stopped and argued with each other. Gymbro flung his power drill at the ground so hard, the casing shattered. They went back the way they came and I went back to work. Gymbro drove off in a large truck and I noticed the license plate, just in case.

    Fifteen minutes later, I was done with my pipes and packing up when I heard police sirens stop on the next street over. Hmm, could this be connected? I had to know. So I went around the block and there were two police cruisers bracketing a smashed fence and garage wall, like somebody had driven a… large truck… into a house. Cops were out and talking to witnesses.

    Me: “I was working on the next street over. What happened?”

    Cop: “Somebody drove a truck into a house. Please stand back.”

    Me: “Was it a black Toyota pickup?”

    Cop: “You know about it?” *gets notebook out*

    Me: “I know its license plate, too.” *tell my story*

    Yeah, so this day laborer pissed off a gang-banger while working on a construction site, ran for his life and gymbro had tried to hit & run the guy into the side of a house. Had I intervened, I would have been an accessory to felony assault with a power drill. Instead, I was the cops’ best lead.

    Street shit happens that fast.

    I wish I could meet you guys in real life. We’d have beer and stories until dawn.


  4. I wish I could meet you guys in real life. We’d have beer and stories until dawn.

    We can make that happen.

    Next summer would be great (e.g. spring and fall are out due to work).


  5. You certainly may (re: make recommendations) .. thanks.

    I visit a lot of landmarks .. but particularly lighthouses .. and civil war sights .. and lots of national and state parks.

    I used to bring ham radio gear and make contacts from the lighthouses when I visited .. not so much anymore .. lots of lighthouses visited over the years .. all very unique and memorable.

    My push will be possibly a hiking or biking adventure trip .. still working out the details .. weather (HEH) to drive out with my adventure trailer or fly out and rent a vehicle and ship my bike and bike rack.

    Both have pluses and minuses.

    I’m planning to take 30 days of vacation for that trip .. so driving is fessible. And more off-roadie (Jeep and Adventure Trailer).


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